Following on from Qantas CEO Alan Joyce’s contentious decision to lock out employees and ground the whole fleet, there’s been a flurry of writing at The Conversation and throughout the globe about the rights and wrongs of the activity.
The discussion has raised problems of present industrial relations legislation in Australia, political intervention and non-action, customer reaction and need, and new loyalty and reputation damage.
The focus now is about the short to medium term potential results of those problems and also the question of where today for Qantas.
The option Hughes provides that leads many of us to go back to where we do not wish to be is a swap into Virgin Australia in what he sees a “duopoly”.
He can, however, say “Qantas-lite” in the kind of Jetstar, but doesn’t reach out to Tiger, or into some of the more recent regional players like Strategic.
Obviously, for many travelers within Australia, these aren’t choices, with Qantas presently holding a monopoly to Alice Springs and a number of other destinations. On the flip side, for global travelers, there are a number of different choices.
International Leaflets Vote On Their Credit Cards
As was pointed out, Australian foreign stocks have complied with their charge cards before today, developing the long haul marketplace of Emirates, Etihad and other competitions that didn’t feature in the Australian marketplace a decade or so ago.
Should we look past the upcoming few months and years, and today trends elsewhere in the world, the prognosis for Qantas could be one where the requirement factor is decreased by gamers that do not yet figure in the dialogue.
Throughout the past couple of decades, European travel patterns have shifted radically. Air travel has increased exponentially, however, the outdated federal company equivalents of Qantas haven’t been the significant beneficiaries.
Low-Cost Airlines Dominate
Obviously, such high-speed rail journey has become the standard in Japan for years and has just surfaced in China, albeit with unfortunate historical outcomes.
Low-cost aviation has frequently been known as being for non-technical tourists. All these have included charging for grip luggage, using check desks and many recently supposedly for using on-board bathrooms.
Shorthaul Company Travel Being Moved
But, there’s been quite extensive move of short-haul company travel to these airlines. Easyjet has a substantial small business clientele, despite opinions presented at the “reality” tv app, Airline.
Should we seem a decade to the future of Australian national travel, it’s completely possible to envision different patterns from that which now exist.
The rapid rail link from Melbourne through Canberra to Sydney and Brisbane might have been discussed for decades, falling into farce as each council insists to its passing subject to getting a local channel.
However, if aviation gas continues to increase in cost, airport security gets stricter and traveling beyond the CBDs of cities that are expanding becomes more gridlock, investment in rapid railroad appears ever-more attractive.
This investment will have to be political, technological and social in addition to financial. Such notions may now appear unreal, but they can’t be disregarded as implausible.
Even when we dismiss fast railroad growth in the next ten years and stay dedicated to aviation, Qantas’ place has to be considered concerning some essential doubts.
To begin with, the airline now awaits late delivery of its own essential fleet update, together with all the Boeing Dreamliner years behind schedule as well as the 767 fleet showing its age.
Internationals Prepared To Jump In
Throughout the current downturn, it had been reported that other airlines were prepared to leap in to fill the national marketplace, such as Emirates. Together with the Sydney-Melbourne path being among the busiest in the world, why could these opponents not seem to the present chance to leap in?
Yesthey might lack the Qantas company version infrastructure of bar lounges and dedicated terminals, but these factors aren’t essential to connect customers to the brand.
With continuing global financial chaos and companies questioning their price basis, why could these additional extras be regarded as a binding tie. It’s now many years because IT gurus announced the passing of business aviation as video-conferencing would take over and all the paperless office!
Overall, the recent uncertainties of the world and this nation economic, ecological, political and social point to some potential for national and global aviation that’s by no means predictable and certain.
If Alan Joyce and Qantas as well as the marriages come from the present turmoil with a feeling of certainty and closure, the only certainty that they could definitely settle is further chaos ahead.